<aside> ✍🏼 Hi! I’m Luísa, a freelance multimedia journalist and sustainability communicator.
After years of reporting on issues ranging from public policy to environmental action, I’m back to the Academic path, pursuing knowledge in sustainable development and science communication.
Still, in the middle of books and articles and studies, I find myself wanting to stay close to the field, telling real stories that connect people, policy, and the planet.
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I’m an enthusiastic communicator, a slightly anxiety-driven 30-year-old, bold enough to try new things yet conservative enough to enjoy rules (especially the ones I understand). When I’m not working or studying, you’ll find me in the kitchen improvising meals, planning my next trip, or on my phone checking fascinating stories I’ll be telling my friends and family.
If you start the conversation, I’ll probably show you pictures of the cats in my life.
I’m originally from Porto, Portugal, a big part of my identity, but studies and work led me to Lisbon. After spending very important years of my life and career in SIC and SIC Notícias newsroom - one of the biggest and most vivid newsrooms in the capital -, I enrolled in a two-year master’s degree in Sustainable Communication at Jönköping University in Sweden. It’s true! I swapped sunny Lisbon for a 100,000 inhabitants city in the south of Sweden, and it was one of the best decisions I could make.
I am now in my second year of the program, and I chose to spend a semester at KU Leuven in Belgium to deepen my understanding of sustainability in a European context, closer to policy-makers and the center of decisions in the EU.
My work and studies are now especially focused on social sustainability, inclusive communication, and how media narratives shape responses to environmental and social challenges. I am pursuing my thesis on how media and news consumption contribute to the integration and adaptation of temporary migrants in host countries.
One of my passions has been developing and leading non-formal education programs on green issues. In Sweden, I did it through SSA - Students for Sustainable Action, and across Europe, through Erasmus+.
In May 2025, I spent a month working with Humanista, an association in Romania, on communication strategies for human rights, media literacy, and environmental justice.
I’m very passionate about translating complexity into clarity, and like to combine journalistic rigor with a strong belief in the power of storytelling to drive change.
🔗 For a more formal timeline, you can visit my LinkedIn page and/or ask me for my one-page CV (my social media dms are open 🔓)
Having worked as a journalist for Portuguese media outlets, I can invite you to read the few examples I’m posting with the help of a translation tool.
You can request access to articles I wrote that are behind a pay wall, I have them at hand to send you. One is a longer one, about the military service in Europe, written for the magazine of newspaper Expresso, and the other is on the closing of the Northvolt factory in Skellefteå.
You can also check my page on the website of the TV Channel I worked for, SIC:
More recently, it's mostly freelance work - like when I went to Auschwitz for the 80 years of the liberation or when I went to Norway for the Men's Handball Wordl Championship - and my participation as a host on Volante, the earliest mobility television show in Portugal.
Before I left, in August 2024, I would usually help the online team upload my video piece by writing the text for the web page, so maybe it can give you an idea about my writing skills. These, unlike the two I can send you upon request, are free to access.
Just some examples you can find on the link to the page: Electric ship to cross the Tejo; High speed train in Portugal; Protests in Georgia; Searching for truffles in Portugal